The business analysis case study examples are the specific examples of the documented study regarding the relevant real-life situations or imagined scenarios which can be used as the effective training tools in business companies or schools. This means that students or probationers are obliged to analyze the provided cases and show own interpretations or solutions that must be supported by the appropriate reasoning and assumptions. Therefore, the business analysis case study examples correspond to the various aspects of business like management, marketing, competition, or research and development.
To begin with, despite all businesses are unique in their ways, the universal lessons also exist and can be applied to almost every type of business. For instance, the most popular examples of the business analysis case study are connected with employee performance, pricing and promotion strategies, supply chain management, or, of course, human resource management. Although the following examples depend on the specific businesses, all probationers or students can obtain the spectacular information about their successes and failures.
Starbucks serves as one of the best-known examples, especially regarding its intention to close approximately 600 coffee stores in the USA in 2008; such a decision was accepted by the company’s managers after the provision of the numerous additional offers such as free wi-fi or even music for sale. However, Starbucks started facing great challenges, which could be proved by the fact that the company lost the feeling of the warm neighborhood coffee shop and became a mass brand that would establish a premium price for the ordinary experience. Instead of implementing the particular policies, Starbucks should have reduced prices and tried to regenerate the brand exclusivity. At the same time, lots of business experts suggest that it was essential for the company to stay private, grow in a relatively controlled manner, and establish the special strategies to maintain own status as a high-quality brand.
Another significant example is the expansion of Tesco in Korea which represents a classic case study regarding the creation of the market share on an international basis. However, the company took some effective steps toward Korean expansion due to the partnership with Samsung. The certain partnership has resulted in the growth of Tesco’s profitability due to the reason that Samsung plays the role of the major Korean conglomerate which embraces the life of local population by managing stores and community centers. Additionally, Tesco made a great decision to employ about 100% Koreans on the available positions; thus, such an intelligent approach has provided Tesco with an opportunity to win over shoppers in large cities. For example, 25% of Koreans have applied for the specific loyalty cards and allowed the company to conduct billions in sales. This means that Tesco’s strategies could crack the Asian tiger and achieve success, while the other competitors, including Walmart, were obliged to fail.
In conclusion, previously mentioned examples are extremely useful for all individuals who are involved in the different business activities as they provide the valuable information which can help them improve the effectiveness of their business organizations. After all, these examples can indicate both strengths and weaknesses of the particular organizations as well as their influence on the potential success or failure.
Conaty, P. (2016). International Expansion in the Retail Industry: A Multi-Case Study on Strategic Expansionary Variables. University of Tennessee Honors Thesis Projects. Retrieved from http://trace.tennessee.edu/cgi/viewcontent.cgi?article=3003&context=utk_chanhonoproj
Davey, J. (2009). Tesco enjoys a Korea break with Homeplus. The Sunday Times. Printed.
De Meurville, M. P., Pham, K., & Trine, C. (2015). Shop on the Go. Business Today In. Retrieved from http://www.businesstoday.in/magazine/lbs-case-study/case-study-tesco-virtually-created-new-market-based-on-country-lifestyle/story/214998.html
Ruzich, C. M. (2008). For the love of joe: The language of Starbucks. The Journal of Popular Culture, 41(3), 428-442. doi:10.1111/jpcu.2008.41.issue-3. Printed.
Schultz, H., & Yang, D. J. (1997). Pour your heart into it: How Starbucks built a company one cup at a time. New York, NY: Hyperion. Printed.