Sample Business Analysis Paper

Business Analysis Report

In today’s ever-changing business world, research and analysis play a pivotal role in comprehending the operational dynamics of major players in the industry. By delving deep into the inner workings of organizations, you can gain invaluable insights that drive informed decision-making and foster business success! Whether you’re an analyst, a stakeholder, or just a curious individual seeking to explore the world of business, this article is written for you!

I will lay out and explain the components of a business analysis paper, both in a general context and with specific examples by using Google. Everyone knows Google has immense influence in all things technology and more, which is why it serves as a perfect subject for analysis. I also think it’d be interesting to get a glimpse of this tech giant’s machinations.

Example of Business Analysis Report

But what is the point of a business analysis report, anyway? Well, in today’s rapidly evolving business landscape, organizations rely on comprehensive analysis to gain a competitive edge. A business analysis report provides valuable insights into various key aspects of a company’s operations. This paper presents an example of a business analysis report, highlighting its key components.

Business Analyst Reports

Business analysts play a crucial role in generating business analysis reports. Their expertise lies in gathering and analyzing data, identifying trends, and translating complex information into actionable recommendations. It’s by no means an easy job, and it involves a lot of research. But by conducting this intense research and leveraging various analytical tools, business analysts provide the insights that drive all the strategic decision-making.

Business Analysis Report Example

To explain how a business analysis report is written, let’s take Google as an example. This report analyzes Google’s revenue streams, market share, competitive landscape, and innovation strategies. 

Executive Summary

The executive summary offers a concise overview of the analysis, highlighting key findings, recommendations, and their potential impact on Google’s future. It serves as the “overview” of the paper, providing busy executives and stakeholders with a snapshot of the entire report’s insights. Basically, if someone reads the executive summary alone, they should walk away knowing the general gist of the entire paper.

The Introduction

The introduction sets the context for the analysis, introducing Google’s background, its significance in the technology industry, and whatever specific objectives you’re trying to tackle. It also outlines the methodology employed for data collection and analysis.


Google, has established a dominant position in various industries. This includes search engines, online advertising, cloud computing, mobile operating systems, and other niche industries. The objective of this business analysis report is to provide insights into Google’s performance and strategies by examining key areas such as financial information, market share, and the innovation initiatives Google has undertaken.


In this section, you’ll summarize the data collection methods and analytical techniques employed to examine the organization’s performance. Explain what sources of data you used. These can be financial statements, industry reports, or market research. It’s also useful to describe the tools and models you’ve utilized in your analysis.


To conduct a comprehensive analysis of Google, a combination of primary and secondary research methods can be utilized, depending on personal preference and the availability of sources. You can browse Google or Google Scholar to find these, or you may also use other browsers if you feel that’s a tad biased.

Financial Performance Analysis

The financial performance analysis section delves into revenue streams, profitability, and financial ratios. Focus on key financial indicators. These are things like revenue growth, operating margins, return on investment, and cash flow generation. These are things that executives care the most about because they’re an indication of the company’s financial health and its ability to sustain growth.


If we look at Google’s financial statements for 2020, the company reported total revenue of $182.5 billion. That’s a growth rate of 13% compared to the previous year. What’s particularly noteworthy is that advertising revenue emerged as the primary contributor, amounting to a substantial $147 billion, while other ventures, such as Google Cloud and Other Bets, made notable contributions of $13 billion and $657 million, respectively.

Moving on to the operational aspect, Google’s operating income for 2020 stood impressively at $41.2 billion, generating an operating margin of approximately 22.6%. Their net income for the year 2020 was $40.3 billion. These numbers speak for themselves and illustrate Google’s robust financial performance and capacity to generate massive profits.

Market Analysis

The market analysis section examines the company’s market position, competitive landscape, and customer base. By comprehending market dynamics, the report assesses your competitive advantage and potential for growth.


Google’s search engine maintains its global dominance, with over 90% of the market share. Google Ads plays no small role in generating revenue by effectively targeting advertisements to a large user base. Google’s Android OS also commands a significant market share in the mobile OS market, powering the majority of smartphones worldwide.

However, Google faces fierce competition across various sectors. In cloud computing, it contends with industry giants like Amazon Web Services (AWS) and Microsoft Azure. While Google Cloud is experiencing rapid growth, its current market share lags behind these more advanced competitors. Additionally, Google deals with regulatory challenges concerning antitrust issues, data privacy, and content moderation. These risk its market position.

Strategic Initiatives and Innovation

Let’s move on to innovative projects and strategic objectives. This section looks at Google’s financial commitments to collaborations, acquisitions, and mergers. How will these activities affect the company’s capacity to broaden its product line, penetrate new markets, maintain its competitive advantage, and more?


I would like to present Google’s strong history of strategic initiatives and innovation. Google has established a remarkable track record of investing in research and development that drives innovation. The purchases Google has made over the years were key to achieving the success they boast today. 

Let’s illustrate this point with examples. Google purchased Fitbit in 2019 and YouTube in 2006. These acquisitions considerably improved Google’s services, allowing it to break into new markets and gain new revenue sources. 

Also, Google is always investing in cutting-edge technologies, whether those investments pan out or not. For example, Google is investing a lot in artificial intelligence and machine learning, which directly helps them as it improves Google’s search algorithms, voice-assistant capabilities, and overall user experience.

SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. The SWOT analysis evaluates external elements that bring development opportunities or potential threats. 



  • Google dominates the search engine market.
  • Google has an extensive user base and very strong brand recognition.
  • Google has diversified revenue streams.


  • Google’s heavy reliance on advertising revenue exposes it to market fluctuations and makes it vulnerable to ad blockers.
  • In the cloud computing sector, Google has a limited market share compared to AWS and Azure.


  • The demand for cloud services and infrastructure is steadily growing and Google can expand its presence in that field.
  • Google can explore new markets, such as smart home devices and autonomous vehicles, to increase its product range.
  • Platforms like YouTube can be monetized further.


  • Google faces intense competition in various markets.
  • Google is under regulatory scrutiny and antitrust concerns.
  • Privacy and data protection regulations may affect targeted advertising.


Based on the analysis, the recommendations section suggests actionable strategies and initiatives for Google’s future success. These recommendations align with Google’s strengths and opportunities while addressing identified weaknesses. 

For instance, the report might recommend expanding Google’s cloud services. Or we can recommend that Google diversify its revenue streams, expanding beyond advertising.

How to Write a Business Analysis Report

Writing an effective business analysis report requires a systematic approach and attention to detail. The following steps can serve as a guideline for producing a high-quality report:

  1. Define the scope and objectives: Clearly establish the analysis’s scope and define the objectives you want to achieve.
  2. Gather relevant data: Collect data from reliable sources that align with the analysis objectives. These can be financial reports, market research, and industry publications. You can find them on government websites but they may be available elsewhere too.
  3. Analyze the data: Utilize appropriate tools and techniques to extract important insights from the data. This involves things like financial ratio analysis, market research analysis, and strategic frameworks like SWOT or PESTEL analysis.
  4. Structure the report: Organizing the report into sections makes it easier to comprehend. Include the executive summary, introduction, methodology, findings, recommendations, and conclusion. This is a logical flow of information.
  5. Present findings effectively: Use visual aids such as charts, graphs, and tables to present analysis findings in an easy-to-understand way. This helps stakeholders understand the data at a glance.
  6. Provide actionable recommendations: Offer practical and actionable recommendations that align with the company’s goals and address the identified opportunities or challenges.
  7. Ensure clarity and coherence: Use clear and concise language, avoiding technical jargon. Explain complex concepts in simple ways to ensure accessibility for anyone who might be reading.
  8. Proofread and revise: Carefully review the report for grammar, spelling, and formatting errors. A report riddled with grammar and spelling errors is very unprofessional.

Conclusions on Sample Business Analysis Report

For prospective and current business analysts alike, an example business analysis report is an invaluable resource. By following the principles of good report writing and leveraging appropriate analytical tools, analysts can provide thorough business analysis reports that drive informed decision-making and contribute to the success of the business. Hopefully, the examples with Google have helped you gain some perspective as to what makes up a business analysis paper.

Analysis can truly make or break a company. Now you’ve gained some valuable insight into what business analysis papers are, their components, and how to conduct your own paper on any business of your choosing.

About Terry Qin

Terry Qin is a 27-year-old R&D engineer from Shenzhen currently living in the US. He is interested in programming, new trends and blogging.